Content Strategist at MarketSmiths, New York City, NY. 09/21-present

Act as account manager and lead points person for up to fifteen clients at a time, including LinkedIn, MetLife, Tumblr, Staples, and LG.

 

  • Develop and refine B2B and B2C content across various platforms including communications, press releases, sales collateral, web content, articles, whitepapers, ebooks, brand decks, video scripts, social media, emails, and blogs.

  • Collaborate with internal marketing and stakeholders to shape brand identity, campaign strategies, and content concepts for diverse clients.

  • Drive content strategy development, establishing brand voice, editorial guidelines, and direction, or support existing strategies based on client requirements.

  • Conduct site audits, competitive analyses, and create site maps for client projects.

  • Coordinate with SEO, design, and video vendors as necessary.

  • Lead kickoff sessions with stakeholders to define goals, KPIs, voice, and content direction, managing in-house writers to execute strategies, ensure timely delivery, and oversee revisions.

  • Supervise a team, providing coaching, training, and fostering professional growth among in-house writers.

  • Manage internal operations including HR functions such as payroll, tax preparation, onboarding, and offboarding, utilizing the Rippling platform for employee benefits and payroll management.

  • Establish internal social committee for events and a kudos system for maintaining positive feedback loop and culture of positive reinforcement.

Freelance Copywriter at Code and Theory, New York City, NY | 03/21

 

Wrote landing pages, product pages, and long-form editorial copy about plastic waste for Adidas’s “Plastic Waste is a Mountain Problem” campaign with Parley. Liaised with internal Adidas stakeholders and visual teams to create end-to-end campaign.

Lead Content Strategist at Taktical Digital, New York City, NY | 06/20-09/21

Managed content for up to 15 clients concurrently, developing strategies, editorial calendars, and all necessary written materials.

 

  • Conceptualized, edited, and SEO-optimized approximately 80 articles monthly, and created copy for clients’ social media and paid campaigns.

  • Produced a weekly “Growth Hacks” email newsletter for over 6000 subscribers.

  • Collaborated with clients' internal teams and stakeholders to define content strategies and brand identity, working with SEO managers on backlinks, keywords, and site audits.

  • Utilized Google Analytics to track and enhance conversions and click rates, presenting monthly client reports using Data Studio.

  • Oversaw backlink campaigns across various industries for 15 clients.

  • Managed internal content needs at Taktical, overseeing email campaigns, communications, and all written content, including budget management and writer compensation.

  • Recruited, trained, and supervised new team members, including freelance writers and interns specializing in diverse subjects.

Freelance Copywriter at Net-a-Porter, London, UK | 01/20-03/20

 

Liaised with product, photo, and editing teams to write editorial copy, technical specifications, and meta data for womenswear across the site, always adhering to editorial guidelines.

Freelance Copywriter at Ralph Lauren, New York City, NY | 01/20-03/20

 

Wrote editorial copy, technical specifications, and meta data for products across the site while liaising with merchandising and site coordinators to ensure time deadlines were met and copy was accurate. 

Host/Receptionist at Soho House, New York, NY | 03/19-09/19

 

- Managed in-person, telephone, reservation, and guest inquiries via e-mail for Soho House-owned Italian restaurant, Cecconi's Dumbo
- Maintained reservations, table allocation, table status, guest waitlist, and guestbook via Open Table
- Trained new hosts/hostesses and reservationists on procedures and service policies
- Coordinated/Communicated with front and back of house staff members and member services to ensure efficient service with relevant alerts
- Utilized Microsoft excel and Google sheets to complete daily pre-shift reports and closing reports

Copywriter & homeware specialist at MATCHESFASHION.COM, London, UK | 11/17-03/19

 

- Research and write SEO-optimised content and metadata for online luxury retailer on backpage systems
- Adhere to strict daily targets and elevated house tone and style
- Research and write designer landing pages for new labels launching on the site
- Write detailed technical specifications
- Liaise with buyers, brand representatives photographers and stylists to ensure targets are met and information is current and accurate
- Homeware specialist: provide detailed research and feedback on homeware products across the site, liase with key buyers on technical information, own style/voice of homeware on site