Amogy
Sustainable energy solution, Amogy, needed a brand voice and direction that conveyed their wide-ranging mission to decarbonize the heavy transport industry while speaking to the stakeholders and financial decision makers within it. Knowing that their clients’ main concern is financial bottom-lines and growing regulations, Amogy didn’t want their language to feel too idealistic or green-washed. We also wanted to strike a balance between excitement and scientific realities.
Direct Digital Holdings
Direct Digital Holdings, a performance marketing solutions company, holds diversity as a core pillar of their growing brand. They wanted to highlight their status as the 9th Black-owned company on the NASDAQ while also letting the numbers speak for themselves. DDH asked me to to tell their story and explain a convoluted value prop in a snappy, compelling way through a brand deck and sales collateral pieces.
DDH services enterprise, SMBs, and the mid-market but its real specialty is underrepresented markets. It targets often overlooked communities through publisher connections and specialist consultants. Not to mention, the three agencies under the DDH name cover all verticals. Tying this all together, I created their tagline Digital Advertising Built For Everyone.
Mama Justice
Law firm, Mama Justice, takes a holistic approach to personal injury—setting clients up with doctors, psychologist, and other advocates to heal all aspects of medical trauma. Based in the South, they were keen for me to create a direction for them that rang true to their audience, their grit, and their family values (the founder is a mother who lost a son). The tone is both emotional and galvanizing.
Blush Novelties
Blush Novelties wanted a lighthearted yet modern tone for their line of strokers. Sexual wellness, health, and destigmatizing masturbation were all core to the messaging.
