Direct Digital Holdings
Direct Digital Holdings needed me to craft one-sheets that could be shared digitally with prospective clients and to used as leave behinds at conferences.
I worked with C-suite stakeholders at the company to create the high-level positioning and with account managers to ascertain potential client needs.
With three distinct all companies all sitting under the same holding company, the challenge was to distinguish key USPs of each.
Knock
Knock is a bridge-loan provider whose primary target customer is homeowners with expanding families. For this reason, they wanted a young and disruptive voice that spoke to the emotional aspects of home-buying and home-selling. We felt it was important to tap into little moments you have at home, and why being in the right house is so important.
HALO
Uniform company HALO tasked me with creating a whitepaper that could be the basis for an email campaign, but also sliced and diced to be shared across social platforms. Knowing there was a social media component to it, the ask was that the whitepaper be informative yet untraditional and light-hearted.
Amogy
Amogy needed a trifold brochure to leave behind at conferences. The goal here was to sum up a huge and critical mission in as few words as possible, recognizing that a reader of this brochure is probably skimming and needs the pertinent information ASAP.
